Pegasus, one of the leading airlines from Turkey, runs a yearly-campaign in which they name their aircraft after few lucky children’s names.
 
In this year’s campaign, they ran the campaign through a web application, in which children were invited to place their faces onto a rapping character.
We designed & created the video, and produced the tracking information required by the programming crew.
 
The application can be viewed online here: http://www.dunyaninenguzelhediyesi.com

 

STYLEBOARDS

pegasus_art_02

CHARACTER DESIGNS

The characters’ style changed quite a bit throughout the preproduction phase, until the client was able to settle on the style 🙂
pegasus_art_05
pegasus_art_03
pegasus_art_04

 

FILM STILLS

10

30

40

50

60

70

80