otostart.com is an online shop that sells spare automobile parts, with an emphasis on tire sales.

We were invited to design a character to be used in their online marketing materials.

Here are the initial concepts, and final results.

RENDERS

otostart_RENDER_01

otostart_RENDER_02

otostart_RENDER_03

CONCEPT ART

otostart_CONCEPT_01

otostart_CONCEPT_02

otostart_CONCEPT_03